About Us

Where Engineering Precision Meets Cinematic Vision.

Faulty Clean isn't a traditional photography or marketing service. It's the product of a career spent at the intersection of motorsport, engineering, and brand strategy — applied to the one industry that demands all three.

Faulty Clean founder on location, reviewing footage from an automotive shoot
LOCATION: San Francisco Bay Area
BACKGROUND: Motorsport / Engineering / Marketing
STATUS: Actively Booking
The Story

From the Grid to the Brand.

It started at Sonoma Raceway. While still in college, I was already working professionally as a motorsport photographer — shooting at one of the most demanding and visually electric venues in North American racing. That environment didn't just teach me how to capture speed; it instilled an obsession with precision, timing, and the art of telling a story in a single frame.

In parallel, I pursued a double major in Entrepreneurship and Mechanical Engineering, with a focus on Automotive Engineering and Design. My research spanned carbon fiber manufacturing and aerodynamics — disciplines that trained me to see vehicles not just as subjects, but as systems engineered to perform. That technical lens shapes every shoot, every angle, every edit.

After college, I ran a digital marketing agency serving clients across a wide range of industries — including automotive dealerships and high-profile individuals who required the precision and discretion that high-stakes personal brand work demands. Managing campaigns, building content pipelines, and driving measurable results for clients at that level sharpened a commercial rigor that pure creative work rarely develops on its own.

Faulty Clean brings all of it together. Engineering intuition. Motorsport-honed visual instincts. Agency-grade strategy. Most automotive content is visually forgettable and commercially aimless. We're here to raise the standard.

See the Work →
Core Beliefs

The Faulty Clean Philosophy

Three principles that govern every project we take on, from a single listing shoot to a year-long brand retainer.

01

Revenue Is the Metric That Matters

Vanity metrics — likes, followers, views — are hollow without commercial intent behind them. Every piece of content we create is engineered to accelerate a sale, generate an inquiry, or build brand authority that compounds over time.

02

Quality Is Not Negotiable

A blurry photo of a multi-million dollar collector car is an insult to the vehicle and the seller. We operate on the belief that presentation is value, and that uncompromising visual quality is the fastest path to a premium price.

03

Speed Is a Feature

In automotive sales, timing is everything. A listing that goes live 48 hours late misses the buying window. Our battle-tested production process means faster turnarounds without cutting corners on quality.

Process

How I Work

  1. Step 01 — Discovery

    Intake & Strategic Alignment

    Every engagement starts with a discovery call. I learn your goals, your audience, your timeline, and what success looks like. This shapes the entire project — not just the shot list.

  2. Step 02 — Pre-Production

    Location, Light & Shot Planning

    I plan every shoot with military precision. Location scouting, time-of-day planning for optimal light, equipment preparation, and a detailed shot list are completed before a single frame is captured.

  3. Step 03 — Production

    The Shoot

    On the day, I work efficiently and methodically — with the calm that only comes from years shooting in high-pressure motorsport environments where there are no second chances and every frame counts.

  4. Step 04 — Post-Production

    Precision Editing & Delivery

    With 15+ years behind the camera and in the edit suite, I bring a calibrated eye that no shortcut can replicate. Color grading, retouching, and finishing are handled in Adobe Lightroom and DaVinci Resolve with the same exacting standards I've held since day one. Assets are delivered via a secure, private client portal.

  5. Step 05 — Strategy (Retainers)

    Deployment & Performance Review

    For retainer clients, I don't just deliver files and disappear. I help deploy assets strategically across platforms, review performance data, and refine the content approach each month based on what's working.

Professional camera and lighting gear laid out for a pre-production automotive shoot

Ready to Start a Project?

Whether it's a single listing shoot or a full brand retainer, every project starts with the same intake call.

Book a Consultation View Services
Tools & Tech Stack

Our Tools & Tech Stack

Faulty Clean operates like a modern tech company — continuously adopting cutting-edge tools to move faster and deliver better quality than traditional agencies.

Sony A7SIII / a7RIII
Primary Cameras
BlackMagic URSA 12K
Cinema Camera — Technical Projects
Cinema Lenses
Premium Quality Optics
Hydra Alien Rig
Commercial On-Road Filming
DJI RS 3 Pro
Cinema Stabilization
Adobe Lightroom
Photo Editing & Processing
DaVinci Resolve Studio
Color Grading & Video Edit
Lenovo P1 ThinkStation
Mobile Editing Workstation
AMD Threadripper
Data Center Compute
Owned Data Center
Secure Data & Asset Delivery

Let's Build Something Worth Talking About.

Explore how Faulty Clean can elevate your vehicle listing, social presence, or brand campaign.

View Services See the Portfolio Brand Partnerships